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Bridging online, offline retailing

DUE to the Covid-19 pandemic and the resulting lockdowns in 2020, retail businesses had to scramble to go online in order to regain sales and survive, while work-from-home workers adapted to shopping online. Lazada Malaysia chief marketing officer Diana Boo noted that the online shopping platform saw a 300% increase in new sellers on-board last year, via its Pakej Kedai Pintar stimulus plan which aimed to assist local small and medium enterprises (SMEs) to sell online. “The overall digital economy has grown. We’re not the only e-commerce platform. There are many small businesses that have gone online. And even after the movement control order (MCO) was lifted, consumers continue to stay online, ” said Boo at the Smart Retail: Powering Nation’s Digital Economy two-day live virtual conference, held at end-March.

Bridging online and offline retailing as Malaysia moves beyond MCO

Bridging online and offline retailing as Malaysia moves beyond MCO
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Malaysia posts worst retail sales results in 22 years

KUALA LUMPUR (March 8): The retail industry in Malaysia registered its worst performance in two decades last year, contracting by 16.3%, as the Covid-19 pandemic forced people to stay home and retail stores shut. A majority of the retail sub-sectors contracted by double digits, with the department store and fashion and fashion accessories segments shrinking the most at 38.3% and 37.9% respectively, the latest edition of the Malaysia Retail Sales Report (March 2021) showed. Retail expansion forecast for 2021 has also been revised downwards to 4.1% from 4.9% after major states nationwide were once again placed under the movement control order (MCO) for the most part of the current quarter. The first-quarter performance is estimated to shrink by 13.4% before experiencing a recovery in the next three quarters.

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