The 6 Types of Data Everybody Should Know to Avoid Confusion
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Everybody tosses the word “data,” but few actually know what it actually means and does. MountainTop Data CEO Sky Cassidy explains the 6 different kinds of data everyone should know something about in order to avoid confusion.
People don’t have to be data scientists to talk about data. In fact, the people you speak with the most will probably understand you better when using practical terms.
Simply put data is facts and statistics collected together for reference or analysis. The one big hole that definition leaves is data used in direct sales and marketing.
Data Privacy: Balancing Customer Protection with Quality Web Experiences
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Does data privacy even matter anymore? There are conflicting reports detailing how data privacy works, when its safeguards fail, and what to expect in the future. In this taxing time, Sky Cassidy, CEO of MountainTop Data, says there needs to be a middle ground, where consumers trust providers to use their data responsibly, and marketers employ cleaner user data to create better online experiences.
There’s a disconnect between willingly surrendering privacy data and the consequences of a data breach. In the COVID-19 landscape, customers believe their personal data is less secure than ever.