15 sustainable products from Amazon that are Climate Pledge Friendly
Liv Birdsall
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Since Earth Day is this week, you might have seen brands posting about the various sustainability efforts they take and how they help the environment. I know I’ve definitely gotten my fair share of marketing emails. From this, I recently learned that Amazon has a special “badge” it gives products it deems to be sustainable. The program appears to still be in the early stages and the qualifications are a bit broad. To see how legitimate this program is in promoting sustainable products, I looked into the Climate Pledge Friendly badge and found 15 top-rated products that have Amazon’s green stamp of approval.
Consumers want clearer, more consistent product information to facilitate omni-channel shopping As more consumers adopt a “research-online-buy-offline” approach, providing accurate, consistent product information across channels and on packaging is essential for driving discovery, initial trial and repeat purchases – and yet, most manufacturers fall woefully short of shopper expectations on this front, according to insights from the product experience management firm Akeneo and consumer-research firm IRI.
A staggering 75% of the 3,500 adults globally surveyed by Akeneo between Feb. 3-10, 2021, are not fully satisfied with the quality of product information available to them, including a notable 7% who say the information generally is very bad or somewhat bad.
Food and drink products with pro-environment ‘ecolabels’ are more appealing to shoppers, claims new research People given the option of a food or drink product with an ecolabel and one without are more likely to choose the former, according to new research
A team of researchers from the Oxford University-based Livestock Environmental Assessment and Performance (LEAP) Partnership reviewed 56 different studies which had tested how different ecolabels affected the choices of 42,768 shoppers.
The labels were classified according to their text and logo and their overall message, such as ‘organic’, ‘low-carbon’ and ‘pesticide-free’. The researchers then analysed whether ecolabels were more or less effective depending on the characteristics of the shoppers themselves. They found that, regardless of an ecolabel’s message or format, participants were more likely to choose the product with an ecolabel in 79% of experiments. They also found that
Press Release – Be Slavery Free NZ Whittaker’s Chocolate awarded the ‘Good Egg’ Be Slavery Free (Australia and the Netherlands), Green America , INKOTA , Mighty Earth , and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the worlds biggest …
NZ Whittaker’s Chocolate awarded the ‘Good Egg’
Be Slavery Free (Australia and the Netherlands), Green America, INKOTA, Mighty Earth, and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the world’s biggest cocoa traders, chocolate manufacturers, and retailers are addressing social and environmental benchmarks. These six NGOs bring expertise and experience across the sections in the Scorecard and combined together bring deep understandings to the social and environmental areas in the cocoa production of the chocolate industry and what the emerging bench-marks look like.
NZ Whittaker's Chocolate awarded the 'Good Egg' Be Slavery Free (Australia and the Netherlands), Green America , INKOTA , Mighty Earth , and National Wildlife Federation published their 2021 joint Easter Scorecard, analyzing how the world’s biggest .