There are differences when it comes to financing fossil-fuel projects, technology investments, deposit guarantees, and overall risk-taking by Charlie Smith on March 31st, 2021 at 4:52 PM 1 of 4 2 of 4
Back in the mid-1990s, there was a very public battle between the Canadian Bankers Association and one of B.C.’s biggest credit unions.
It erupted after Richmond Savings (which later become part of Coast Capital) launched an advertising campaign lampooning a fictitious “Humungous Bank”. It was led by greedy, uncaring executives eager to fatten profits at the expense of customers.
The CBA was particularly vexed over the credit union’s tag line, “We’re not a bank. We’re better.”
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