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JPMorgan says MassMutual s Bitcoin foray signals widening demand

A recent investment in Bitcoin by Massachusetts Mutual Life Insurance Co. highlights the potential for additional institutional demand for the cryptocurrency in coming years, according to The $100 million purchase suggests adoption of Bitcoin is spreading from family offices and wealthy investors to insurance firms and pension funds, strategists including Nikolaos Panigirtzoglou said in a note Friday. The latter two are unlikely to ever make high allocations, but even a small shift toward the cryptocurrency could be significant, according to the strategists, according to Bloomberg. “MassMutual’s Bitcoin purchases represent another milestone in the Bitcoin adoption by institutional investors,” the strategists said. “One can see the potential demand that could arise over the coming years as other insurance companies and pension funds follow MassMutual’s example.”

MassMutual s $100M Bitcoin Investment Marks Adoption Milestone: JPMorgan - CoinDesk MassMutual s $100M Bitcoin Investment Marks Adoption Milestone: JPMorgan

Updated Dec 14, 2020 at 7:33 p.m. UTC MassMutual’s Bitcoin Buy May Presage $600B Institutional Flood: JPMorgan JPMorgan analysts have said the recent bitcoin purchases by Massachusetts Mutual Life Insurance Co. are a sign of growing mainstream acceptance for the cryptocurrency. “MassMutual’s bitcoin purchases represent another milestone in the bitcoin adoption by institutional investors,” JPMorgan’s strategists said, according to Bloomberg on Monday. “One can see the potential demand that could arise over the coming years as other insurance companies and pension funds follow MassMutual’s example,” they added. On Thursday, the 169-year old insurance firm announced bitcoin purchases worth $100 million, as well as a $5 million equity stake in NYDIG – a financial services firm focused on bitcoin with $2.3 billion in the asset under management.

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