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We are in something of an arms race - IP chiefs on the global fight against fakes
20 May 2021 We are in something of an arms race - IP chiefs on the global fight against fakes
Brand protection heads at Diageo, Manchester United and PopSockets reflect on their work ahead of the Anti-Counterfeiting World Law Summit
(l-r) Danielle Prince, Louise Butler and Ed Barker
Ahead of the inaugural Anti-Counterfeiting World Law Summit, which takes place as a virtual event on 22 June, we asked three speakers to reflect on aspects of their work. This is an edited version of their responses.
How is digitalisation affecting IP enforcement?
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The Chivas Regal Afroblend series to be hosted in Kenya for the second time
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Chivas Regal has announced its plan to host its second installment of the Chivas Afroblend series in partnership with Manchester United. The series is made up of a fusion of music, football and fashion collaborations, and will connect Manchester United legends, consumers and media personalities through exclusive activities.
Since its inception in 2020, Chivas Afroblend consumers and Man United fans were engaged through premium experiences and special one-on-one meetings with Man United legends.
The series will offer interactive experiences and tailored brand immersion in Kenya, Cameroon and Zambia, under firm COVID-19 regulations.