Thursday, 11 February 2021 11:12
Pernod Ricard Global Travel Retail has revealed that Martell is the the first international liquor brand to partner with Alipay and CDFG for the retailerâs 2021 Red Pocket lucky draw.
Pernod Ricard Global Travel Retail (PR GTR) has announced a first-ever three-way partnership between itself, Ali
pay and China Duty Free Group (CDFG).
Beginning in early January, the first project under the new partnership closes in conjunction with Chinese New Year.
The collaboration introduces new ways for Pernod Ricard-owned Martell to engage with Chinese consumers through innovative digital solutions on digital payment platform Alipay, which has over one billion active users.