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Apple’s iOS14 opt-out update can be an opportunity for SMEs, rather than a threat Source: Unsplash/Arnel Hasanovic. If you manage your business’ social media advertising, you may have noticed some alerts about the latest iOS14 update popping up on platforms such as Facebook. This latest iOS update has some fantastic elements, with some great new features and handy bug fixes for iPhone and iPad users. But it also includes an option rolled out on January 26, 2021 that allows users to opt-out of being tracked on their mobile devices across apps and websites. What this means is it will no longer be possible to track the behaviour of users who opt-out with the level of detail that has been available up until now across advertising platforms such as Facebook and Google.

Facebook chatboxUnsplash arnel hasanovicAldi facebookNational breast cancer foundationGoogle adsSpecial buysBarber life comboBreast cancer awarenessWahl australiaNational breast cancerBusiness managerஆல்டி முகநூல்தேசிய மார்பக புற்றுநோய் அடித்தளம்சிறப்பு வாங்குகிறதுமுடிதிருத்தும் வாழ்க்கை சேர்க்கைமார்பக புற்றுநோய் விழிப்புணர்வு