Australian supermarkets have reported a massive spike in sales of feta cheese and cherry tomatoes after an oven-baked feta pasta recipe went viral on TikTok.
The simple recipe consists of a handful of ingredients - including a block of feta, cherry tomatoes, garlic, chilli flakes, oregano, dried pasta, olive oil and basil or parsley for garnishing.
The latest food trend has been so popular around the world, grocery stores in Finland reportedly sold out of feta cheese.
And now Coles has credited the viral pasta recipe over the rise in popularity of feta cheese and cherry tomatoes after the supermarket giant saw a spike in purchases.
Coles partners with the Heart Foundation to make healthy living easier
February 10, 2021 11:16
In its latest marketing push, Coles will be rewarding shoppers this month who make healthier options in-store with 28 days of deals and Flybuys points.
The promotion will also be supported by a host of new content, recipes approved by the Heart Foundation and fitness tips offered by Australia’s best athletes, including Olympic gold medalist, Sally Pearson.
It also marks the expansion of Coles’ partnership with the Heart Foundation, which kicked off in September last year with the launch of the Coles Health Hub in-stores that gives customers access to information on heart disease, recipes and tips on nutrition and exercise.
Olympic champion Sally Pearson has joined Coles and the Heart Foundation to help make healthier living easier and more affordable. As part of the Coles Healthier Living campaign starting today - 28 days of up to 50 per cent discounts on health food items, double Flybuys points and access to advice and recipes - world champion hurdler Pearson and some of Australia s best athletes will deliver valuable fitness tips. It comes after Coles joined the Heart Foundation to undertake its biggest wellbeing survey, finding one third of Australians rate their general health and wellbeing poorly.
SCROLL DOWN FOR THIS WEEK S DEALS AT COLES
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Coles partners with Perino Tomatoes to raise funds for Stephanie Alexander Kitchen Garden Foundation
Coles is partnering with Perino Tomatoes to raise funds for the Stephanie Alexander Kitchen Garden Foundation (SAKGF), helping children form positive food habits for life.
Until Tuesday 16 February 2021, for every punnet of red or gold Perino Tomatoes 200g sold, five cents will be donated to the Stephanie Alexander Kitchen Garden Foundation, with the aim of raising up to $100,000.
Perino Tomatoes are 100% Australian grown, and exclusive to Coles. They are naturally sweet and grown in glasshouses using sustainable techniques – ensuring perfect growing conditions all year round. With children set to return to the classrooms, they are also perfect for ‘back to school’ lunchboxes, as a healthy snack or forming part of a delicious sandwich at lunchtime.