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Press release content from PR Newswire. The AP news staff was not involved in its creation. HYBE And Ithaca Holdings Join Forces To Lead The Global Music Industry Innovation April 2, 2021 GMT SEOUL, South Korea, April 2, 2021 /PRNewswire/ HYBE (formerly Big Hit Entertainment), a South Korean entertainment lifestyle platform company, is joining forces with Ithaca Holdings, a fully integrated media company with interests across music, tech, film, television, brands and culture led by SB Projects’ founder Scooter Braun. As part of this historic international deal, HYBE will acquire through its wholly owned subsidiary HYBE America, a 100% stake in Ithaca Holdings and its properties such as SB Projects and Big Machine Label Group. Ithaca Holdings CEO Scott “Scooter” Braun will join the board of HYBE and Scott Borchetta will remain CEO of Big Machine Label Group. Artists of both companies will participate in the capital increase of HYBE, to further strengthen the ties between th

United statesSoult ukpyolsiSouth koreaSouth koreanJustin bieberAriana grandeTori kellyScott borchettaScooter braunJennifer abelDemi lovatoThomas rhettAllison kayeDavid maiselStephanie jonesIrene choi