The range of messages some succinctly conveying the executive s outrage, others arguing for the removal of the US President was a study in crisis communications, and in what makes a powerful piece of corporate messaging.
Something similar happened over the summer, when, after the killing of George Floyd, leaders across industries publicly vowed to prioritize racial equity within their organizations. At the time, LaToya Evans, a corporate communications and PR veteran who s worked at companies like IBM and Walmart, told Insider that when a company doesn t speak out against racism, it will almost certainly be damaging to their business in some way. Evans added that opting out of being vocal during this time simply isn t an option.
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Insider analyzed 23 messages from CEOs across industries responding to the attempted coup at the US Capitol Wednesday.
The strongest messages called for unity and made clear demands of government officials.
Effective statements also explained why this issue mattered to the leader at the company.
On Wednesday, a pro-Trump mob stormed the US Capitol while Congress was confirming Joe Biden s win in the presidential election. It took hours for authorities to clear the Capitol building. Five people died.
As news of the attempted coup spread, business leaders across industries including tech, finance, and healthcare sent staff memos and issued public statements decrying the violence. Collectively, the messages expressed sadness, outrage, and hope for a better future.
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2020: A Year of Reckoning for Competitive Generators
Over the past year, power generators that depend on wholesale electricity markets for the bulk of their revenues endured remarkable pressure stemming from the pandemic, changing company business priorities, and environmentally driven policy shifts. But customer-centric efforts, founded on principles of healthy competition, have helped them persevere, said the Electric Power Supply Association (EPSA).
The 1992-founded national trade group which fiercely advocates for well-functioning competitive wholesale electricity markets has 16 members that together own and operate more than 150 GW in markets governed by Independent System Operators (ISOs) and Regional Transmission Organizations (RTOs) in New England, New York, the Mid-Atlan