SPB Hospitality Debuts Chicken Concept – Twisted Tenders
December 15, 2020 · ·
Leading operator of popular restaurant brands launches delivery-only concept across footprint
SPB Hospitality is showing fans just how cluckin’ good chicken can be with the launch of its first-ever, innovative virtual concept –
Twisted Tenders!
The new chicken concept launched across 175 locations in 33 states and will continue to expand throughout SPB Hospitality’s footprint. Available now for third-party delivery only,
Twisted Tenders will operate out of SPB Hospitality’s full-service dining restaurants – Logan’s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant and ChopHouse.
“During this trying time for the industry, restaurant brands have had to get creative to thrive beyond challenges,” said SPB Hospitality CEO Jim Mazany. “Twisted Tenders is an innovative and incredibly tasty way for our brands to genera
Photo provided.
Dec. 16, 2020
Nashville, Tennessee-based SPB Hospitality has launched its first virtual concept, Twisted Tenders, across 175 locations in 33 states, and a news release said the company will continue to expand the brand throughout its footprint nationally.
Much like the virtual wings and burger concepts that Smokey Bones launched last year, SPB said that Twisted Tenders will operate out of its full-service dining restaurants, including Logan s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant and ChopHouse. The approach is proving successful in keeping struggling dine-in-based brands profitable as pandemic restrictions limit their on-site business. During this trying time for the industry, restaurant brands have had to get creative to thrive beyond challenges, SPB Hospitality CEO Jim Mazany said in the release. Twisted Tenders is an innovative and incredibly tasty way for our brands to generate additional
Twisted Tenders!
The new chicken concept launched across 175 locations in 33 states and will continue to expand throughout SPB Hospitality’s footprint. Available now for third-party delivery only,
Twisted Tenders will operate out of SPB Hospitality’s full-service dining restaurants – Logan’s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant and ChopHouse.
“During this trying time for the industry, restaurant brands have had to get creative to thrive beyond challenges,” said SPB Hospitality CEO Jim Mazany. “Twisted Tenders is an innovative and incredibly tasty way for our brands to generate additional revenue, especially in areas where dining rooms have capacity restrictions or are closed. With a delivery-only concept, we’re able to continue to serve guests across the nation regardless of their city’s mandates.”