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Ad revenue should grow 31 per cent, subscription revenue 24 per cen 24 Feb, 2021 - 08:40 AM IST     |     By indiantelevision.com Team     KOLKATA: The pandemic has led to a significant plunge in revenue for the media and entertainment sector during fiscal 2021 (FY21). After contracting 26 per cent in this financial year, M&E sector revenue is expected to rebound by 27 per cent to Rs 1.37 lakh crore in fiscal 2022 (FY22), according to the credit rating agency Crisil. The time to bounce back to pre-pandemic levels will be relatively shorter for segments such as digital and television, while print, films, outdoor, and radio would take longer. Credit profiles of large media companies would be unaffected due to strong balance sheets, liquidity and the revenue rebound, while mid-sized and small ones could see stress, an analysis of over 80 of them rated by Crisil Ratings shows.

West bengalRakshit kachhalNitesh jainIndian premier leagueCrisil ratings ltdCrisil ratingsRatings ltdMedia and entertainmentமேற்கு பெங்கல்ரக்ஷித் கச்சல்நீத்தேஷ் ஜெயின்இந்தியன் ப்ரிமியர் லீக்மிருதுவான ரேடிஂக்ஸ் லிமிடெட்மிருதுவான ரேடிஂக்ஸ்ரேடிஂக்ஸ் லிமிடெட்மீடியா மற்றும் பொழுதுபோக்கு