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FIFA World Cup 2026 media rights awarded in Nordic territories
FIFA has awarded the exclusive rights to the FIFA World Cup 2026™ to broadcasters in each of the Nordic territories: DR and TV2 in Denmark, YLE and MTV in Finland, TV2 and NRK in Norway, and SVT and TV4 in Sweden. The deals complete FIFA’s current sales cycle in the Nordics, following the sale of the FIFA Women’s World Cup 2023™ to NENT in Scandinavia and YLE in Finland.
The Nordic broadcasters will provide unparalleled coverage of the tournament, with all 80 matches of the 2026 event available live in each territory. All key matches of the tournament will be shown via the broadcasters’ main channels, meeting FIFA’s objectives of providing large exposure for its competitions.