York County Tourism Development has received $20,000 from the Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program (RMLP). The grant is designed to help tourism entities in Virginia to attract more visitors by leveraging limited marketing dollars through a local match of state grants funds.
The funding will be used to continue to tell the story of Yorktown, with a goal of increasing awareness and visitation to the destination. The funds will also support a targeted video campaign; increased digital and search advertising; targeted email campaigns; and a more prominent presence in the Virginia Travel Guide. All of the aforementioned initiatives will tie in with the