Jamaica Tourism Minister, Hon. Edmund Bartlett, has underscored the need for tourism interests around the world to embrace and leverage a new smart tourism model, to ensure the success of the industry in the post-COVID-19 era. This as Minister Bartlett continues to make his mark as a thought leader in the international tourism community, with his participation recently in another major international webinar – the SAHIC Hotel and Tourism Investment Conference.
Minister Bartlett said: “In the long-term, this crisis presents us with an opportunity to harness the potential of digitalization to drive new tourism experiences.
“In the absence of physical travelling experiences, millions
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Jamaica: The True Meaning of Tourism Resilience
December 31, 2020
As we reflect on the year that was 2020, we cannot deny that the year has been one of trials and tests for international tourism, perhaps more so than any other single year in recent history. No segment of the global economy has been spared from the rehabilitating impact of the COVID-19 pandemic. International tourism has undoubtedly been on the frontline of the onslaught. Over 120 million jobs have been affected with GDP losses estimated at 3.4 trillion dollars globally. Here in Jamaica, we have also witnessed a precipitous decline in tourist arrivals and earnings for 2020.