Facebook s global ads chief Everson leaves company Toggle share menu
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Facebook s global ads chief Everson leaves company
A Facebook logo is displayed on a smartphone in this illustration taken January 6, 2020. (Photo: REUTERS/Dado Ruvic)
10 Jun 2021 12:56AM (Updated:
10 Jun 2021 02:19AM) Share this content
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WASHINGTON: Facebook ads chief Carolyn Everson is leaving the company, she said in a post on the social media platform on Wednesday. We wish Carolyn the best as she moves into a new chapter. We are grateful for her contributions, said a Facebook spokesperson in an emailed statement.
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Everson, who had been at Facebook more than a decade, was vice president of Facebook s Global Business Group. She was a key spokesperson for the company when more than 1,000 advertisers joined a Facebook boycott last summer over concerns it was not doing enough to combat hate speech on the platform.
I am extremely proud of what we set out to accomplish but way more proud of my team and the support we showed each other, especially in difficult times, Everson wrote in a post on her Facebook page. I always said no one will ever mention at my funeral the amount of revenue I oversaw. But hopefully one day someone will say my legacy at Facebook was in how I showed up for my team, for our clients and for our industry. I am very much looking forward to starting a new chapter.
Everson was a liaison to big marketers during major controversies involving Facebook, including a boycott last summer of the platform by major advertisers.
Facebook ad chief warns company may have damaged advertisers by overstating potential reach
Carolyn Everson said advertisers planning was clearly impacted by a metric showing the potential audience for their ads
26 April 2021 • 4:54pm
Facebook executive Carolyn Everson issued a warning over claims that the social network hurt advertisers by overestimating the audience they were reaching on the site, saying the company had to prepare for the worst here , according to filings which were unredacted over the weekend.
Ms Everson, who acts as vice-president of Facebook s Global Business Group, had addressed allegations that the potential reach metric used by Facebook had been inflated in 2017, in emails released as part of a class-action lawsuit and first reported by the Financial Times.
Facebook to Test News Feed Controls for Advertisers
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Marketers have been pressing for more say-so on what their ads appear next to in the feed
published : 1 Feb 2021 at 04:30
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Facebook Inc. said it would soon begin building and testing new controls to let marketers keep their ads away from topics they want to avoid.
The plan comes as the company continues to follow up on promises that it made following last summer s temporary boycott by some advertisers over the way it has handled objectionable content on its platforms.
In a blog post, Facebook said it plans to test a solution that will let an advertiser select a topic that it wants to steer clear of, which will determine where and how their ads show up on Facebook, including in the news feed.