Twitter recently announced the demise of its Fleets feature less than a year after it was first introduced last November. The feature will be phased out on 3 August. Nonetheless, Twitter will still make full use of the space at the top of its timeline, given it is a good spot to highlight what is happening now , Ilya Brown, head of product, brand and video ads said. The space will be replaced with its live audio chat rooms Spaces.
Fleets was launched with the aim of sharing momentary thoughts and help start conversations, sticking around only for 24 hours. The company had initially received positive engagements through its tests in Brazil, Italy, India and South Korea and brands such as Shopee Malaysia have used it. It was created as a rival of Instagram Stories and Facebook Stories, which were both launched in 2016 and 2017 respectively to compete with Snapchat s Stories feature.
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Mark Zuckerberg s wish to incorporate all social media apps into one is still ablaze / Digital Information World
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