Apple vs Facebook | Social media giant warns users about the impact on ads due to iPhone-maker s iOS 14 privacy policy
Earlier this month, the Mark Zuckerberg-led company ran newspaper ads for two consecutive days criticising the Apple iOS 14 privacy policy. December 20, 2020 / 09:08 AM IST
Facebook is going a step further in making its opinion known about Apple’s new privacy policy by promoting banners on top of its iOS app. The banner warns iOS users about the upcoming changes that can impact the way users run advertisements and engage with customers.
The banner is visible when users open apps like Facebook Business Suite and Facebook Ads in iOS, according to 9to5Mac. “Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance, and engage customers,” the Facebook banner reads.
Facebook Had a Bug That Exposed Instagram Users Personal Email ID and Birthday, Researcher Claims
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Facebook-owned Instagram was hit by a bug that reportedly revealed users private information such as email ID and birthday. At the time of signing up, the social media platform promises users that their contact info and date of birth would not be disclosed for security reasons. According to The Verge citing security researcher Saugat Pokharel, the bug was exploitable by Facebook business accounts that were given access to an experimental feature that Instagram was testing. The report adds that bad actors, in this case, could leverage the Facebook Business Suite tool that is available to business accounts, to view information such as date of birth and email address. Although this personal data might seem insignificant, if accessed, attackers could carry out phishing scams or run other malicious campaigns that can even compromise the device.
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Credit: Brett Jordan
The social media giant has criticized the upcoming privacy changes, which will make a specific tracking tag explicitly opt in, in a blog post and full-page newspaper ads.
Now, it appears that Facebook is using banners in Facebook Business Suite and Facebook Ad Manager on iOS to get its message across.
This is the most Facebook thing ever. pic.twitter.com/pbOeD47HrE Jason Aten (@JasonAten)
Banners in both apps now claim that Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance, and engage customers.
Earlier in 2020, Facebook estimated that advertising revenue could drop by between 50% and 60% because of the new privacy features. Since then, Facebook has repeatedly taken swipes at Apple, and vice versa.
Facebook is alerting business users on its platform that new privacy features in iOS 14 could significantly impact their marketing and advertising efforts.
The social media giant has criticized the upcoming privacy changes, which will make a specific tracking tag explicitly opt in, in a blog post and full-page newspaper ads.
Now, it appears that Facebook is using banners in Facebook Business Suite and Facebook Ad Manager on iOS to get its message across.
Banners in both apps now claim that Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance, and engage customers.