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Friday’s opening ceremonies for the Tokyo Olympics provided more painful truth for Big Sports. The U.S. television audience for the event was the lowest it’s been in the 21st century, further indicating how badly Americans are rejecting woke sports.
Coming on the heels of the shrunken TV audiences for the NBA Finals and Major League Baseball All-Star Game, the Olympic opening ceremonies drew just 16.7 million viewers. NBCUniversal reports this is the worst audience for the event in 33 years, down a whopping 36 percent since the 2016 Rio Games and 59 percent from the 2012 London Games. This disaster lowered the previous low-water mark of 21.6 million viewers for the 1992 Barcelona Games.
Turned Off, Tuned Out: Olympic Television Viewership Abysmal newsbusters.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsbusters.org Daily Mail and Mail on Sunday newspapers.
Updated July 22
Sidelines: In year of recovery, COVID’s mark on Olympics feels like a flashback
Pandemic s effect on Tokyo Olympics mimics what American team sports went through in 2020, Drew Bonifant writes.
For most of 2021, sports have seemed to be about progress.
Fans are back in stadiums. The roar of the crowd is back. Events that didn’t happen in 2020, like the British Open and the Major League Baseball All-Star Game, returned. Masks are gone around ballparks, stadiums and arenas, as the percentage of vaccinated Americans climbed across the country.
That feeling of normalcy that everyone likes to talk about? We’ve been seeing it.
Colorado COVID-19 Outbreaks Summer Camps Schools July 2021 Update westword.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from westword.com Daily Mail and Mail on Sunday newspapers.