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Hershey on a mission to drive better-for-you confectionery

Hershey on a mission to drive better-for-you confectionery By Anthony Myers Company shares key strategies to expand and grow the better-for-you chocolate category with new and differentiated capabilities. Hershey is putting itself in the forefront of the better-for-you (BFY) confection trend with a raft of new strategies with differentiated capabilities. The Pennsylvania-headquarted company claims to be the “ the maker of the original, portion-controlled chocolate​” with Hershey s Kisses Milk Chocolates, and has long offered a wide variety of choices for consumers to enjoy its popular brands, including Reese s Peanut Butter cups, to miniature size offerings, thinner versions (Reese s THiNs), including a version with zero sugar.

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