Hershey on a mission to drive better-for-you confectionery By Anthony Myers Company shares key strategies to expand and grow the better-for-you chocolate category with new and differentiated capabilities.
Hershey is putting itself in the forefront of the better-for-you (BFY) confection trend with a raft of new strategies with differentiated capabilities.
The Pennsylvania-headquarted company claims to be the “
the maker of the original, portion-controlled chocolate” with Hershey s Kisses Milk Chocolates, and has long offered a wide variety of choices for consumers to enjoy its popular brands, including Reese s Peanut Butter cups, to miniature size offerings, thinner versions (Reese s THiNs), including a version with zero sugar.
Hershey Sets Sights on Leading Better-for-You Confection
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Hershey Sets Sights on Leading Better-for-You Confection
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.