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Australian ad showing Covid patient gasping for air could increase vaccine hesitancy | Health

Last modified on Mon 12 Jul 2021 19.12 EDT A new Australian government Covid awareness advertisement featuring a young woman gasping for air in a hospital bed has been criticised for leaning into scare tactics and for urging vaccination among a group who are still not eligible for the recommended vaccine. The federal government released two ads at the weekend, one featuring the young woman, which also carries a message for people to stay at home and get tested, and the other showing a parade of arms bearing Band-Aids after vaccination with the tagline: “Arm yourself against Covid-19.” The federal health minister, Greg Hunt, said the “arm yourself” ad had always been planned for “exactly this moment” while the hospital ad had been made and held in reserve in case of a significant outbreak.

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