“We believe the website will be a game-changer, particularly for those who don’t have their own site. “The idea of this site is that people will be able to find everything in one place. It’s Amazon without the Amazon, a website that locals will use to see what’s available locally.” The website will go live if there is enough interest from traders. Already, 35 independent firms backed the initiative within 24 hours of the Totally Locally Southend Online Shop being discussed. Mr Elcock, 45, added: “It’s massively important to support local businesses. “If every adult in Leigh spent £5 each week at an independent business, there would be £4.4million going back into the local economy every year.”