By jeremy hine-30 December 2020 14:10pm
What 2020 taught MullenLowe s Jeremy Hine: Agencies that respected staff reaped rewards
2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Here,
Jeremy Hine, chief executive of MullenLowe Group UK, talks about survival, duty of care and most importantly, collaboration.
2020 has been defined by one event: the Covid-19 pandemic. Long-held preconceptions have been challenged and we have all been forced to look at our day to day lives through a new lens. The pandemic and its effects have completely changed how we connect with one another and how we live our lives.
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A BBDO Japan campaign for Johnson & Johnson s Band-Aid brand has won a grand prix in the Warc Media Awards for 2020.
The award came in the Effective Channel Integration category for Job-Hunting in Sneakers , a multiplatform campaign created to appeal to younger consumers by calling for the right to wear comfortable footwear to job interviews.
Three other grand prix awards went to MediaCom Connections Tel-Aviv and Stern Ariely Saar PR for work on behalf of Pantene (Effective Use of Tech), MullenLowe US for work for Nuveen (Effective Use of Partnerships and Sponsorships), and Manning Gottlieb OMD in the UK for work for Specsavers (Best Use of Data).