29th January 2021
Whole Earth is set to launch a smooth peanut butter combined with honey in Asda stores from February.
The introduction of the new line follows the success of the brandâs Chocolate & Hazelnut variant.
Made with real honey, the latest variant (RRP: £3.99, 340g) is said to be ideal as a porridge or cereal topping, spread on pancakes or as a baking ingredient.
Bryan Martins, Whole Earth Marketing and Category Director at Ecotone UK (formerly Wessanen) said: âWhole Earth Smooth Peanut Butter with Honey brings together two powerhouses in the spreads category into one jar.
âFor all those people who add both peanut butter and honey to their breakfast, it is not only convenient but also tastes incredible. Both naturally delicious, the flavours of peanut butter and honey marry together perfectly. Following the rapid boom of baking during lockdowns, we predict Whole Earth Honey Peanut Butter to be a staple in every avid bakerâs pantry.â