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May 24 2021, 9:32 am | BY Ricki Green | 1 Comment
To launch Jeep Wave – the auto brand’s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in its latest campaign via Cummins&Partners.
Jack Thompson, one of Australia’s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates.
Says Thompson: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.”
Featuring vast Australian landscapes and quintessential characters, the campaign sees Jack drive home the tradition of Jeep drivers looking out for each other in all circumstances.
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May 24, 2021 10:53
Jeep has a new campaign for the launch of Jeep Wave, a new global customer care initiative.
The campaign, developed by Cummins & Partners features Jack Thompson, the Man from Snowy River, to deliver the initiative’s message and the significance of the ‘wave’ between passing Jeep drivers.
Thompson said: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.”
The campaign features Thompson exchanging waves with different Australian characters across a range of different landscapes.
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Marketing director at Jeep Australia, Tom Noble, said: “As a man who’s had more than his fair share of journeys over the years, Jack understands the importance of looking out for one another on the road. For Jeep drivers, receiving the iconic Jeep wave is an acknowledgement that ‘you’re one of us, we’ve got your back’, and it’s the same kind of support we’re committ
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