The campaign has kicked off on social media.
Pepsi’s megastar APAC brand ambassadors, Blackpink star in a new spot for the soda giant. The 1-minute ad featuring all four of the bandmates is part of the ‘Go All in For What You Love’ campaign.
The ad highlights Jennie, Jisoo, Lisa, and Rosé in different situations refusing to give up as they “dare to say no.” From a photoshoot to rehearsal, the idea is that the group works tirelessly without backing down from a challenge and should be looked up to.
“Blackpink’s touching story of grit, tenacity, and resilience over the years to realize their dream ultimately put them on the road to stardom, and that is exactly the admirable traits that can resonate with the younger generation and inspire them to emulate their idols,” said Salman Butt, Senior Marketing Director for PepsiCo APAC.
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