Irish Judges invited to Join Effie Global Best of the Best Jury
May 28, 2021
With the countdown to the final deadline for entry to Effies Ireland Awards 2021 on June 18, IAPI has announced that 12 Irish marketers and agency leaders have been invited to judge the inagural Effie Global Best of the Best this July.
The aim of the Global Best is to “unify the worldwide marketing and commercial creativity community around the power of effective marketing.” The awards are open to winners in all 2019 and 2020 Gold and Grand Effie and they will compete for the first-ever Global Grand Effie in their respective categories. The Global Grand Effie winners will then move on to the final round of judging to compete for the first-ever Iridium Effie, the single most effective marketing effort worldwide.
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2021 WARC Awards for Asian Strategy launched
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Semen Tiga Roda casts light on Indonesians hopes and dreams amidst pandemic Details 07 April 2021
Semen Tiga Roda has been in the Indonesia market close to 46 years, contributing to the development and progress of the country. Faced with the challenging COVID-19 times, Semen Tiga Roda looked to revive the hopes, dreams, and ambitions of the Indonesian people via their integrated campaign titled “Kepercayaan yang Kokoh” or “Belief, Cast in Concrete”.
This integrated campaign encompassing TVC, digital, on-ground activation, CSR, and PR, was created to inspire Indonesians to be strong and hopeful.
Centered around the stories of three Indonesians, the campaign is launched with TVC, online content, and digital activation. First is the story of Aries Susanti Rahayu, a fast wall climber athlete who has surprised everyone with her speed and commitment. She’s the women s world record holder in speed climbing world record and world ch