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May 20, 2021 Cloud & Co. features playful accents throughout, such as this suspended window seat. Photography by Futura.  For a gelato shop in Doha, Qatar, the design team tapped into the childlike sense of wonder that often accompanies a sweet treat, referencing the whimsical works of M.C. Escher for Cloud & Co. With interiors and branding by Mexico City-based creative studio Futura, the space, which is saturated in vibrant pink and blue hues, evokes the feeling of stepping into one of Escher s creations. We designed an identity that would differentiate Cloud & Co. from all ice cream shops and gelato stores while seducing consumers with this new gelato culture, share the Futura team. The shop invites visitors to take part in a sensory experience informed by contrasting colors and geometric forms. Gelato is served among blue-hued ceiling and walls while additional seating, including a suspended window seat, can be found through the archways that reveal layers of bubblegum p

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