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For the line s new three-part ad campaign, MONOGRAM recruited Hype Williams to play off the famed work of Slim Aarons, the late mid-century photographer known for capturing attractive people, doing attractive things in attractive places, as per his own words. Williams took to the iconic Frank Sinatra House in Palm Springs, California, where he put his spin on some of Aaron s most notable poolside pieces like Keep Your Cool, Desert House Party, Poolside Glamour and Leisure and Fashion. Styled by Highsnobiety fashion director Corey T. Stokes, the campaign features stars like Currensy, Aleali May, Slick Woods, Ghetto Gastro and Chika. It can be seen via billboards and wallscapes across all major U.S. markets, including New York, which recently legalized adult cannabis use on March 31.

New yorkUnited statesCity ofUnited kingdomSlim aaronsHype williamsDesert house partyFrank sinatra housePalm springsHouse partyAleali maySlick woodsGhetto gastroSlim aaronNew york cityபுதியது யார்க்