The move toward delivery-only restaurant concepts with no brick-and-mortar presence continues to grow, accelerated by the pandemic.
But they’re certainly not alone.
Muscle Maker Grill, a brand that’s been expanding into the virtual brand space with gusto throughout the pandemic, introduced yet another virtual brand this month. The company also announced three upcoming virtual brands yet to be revealed.
Mr. Beast Burger, a new virtual brand from Virtual Dining Concepts and Eric Greenspan built with YouTube personality Jimmy “MrBeast” Donaldson, debuted with over 300 locations and crashed the ordering app during its launch. This was the largest debut for a Virtual Dining Concepts brand, which has a strategy of working with celebrities to create franchise brands.
Here s how to get YouTuber MrBeast s burgers in Toronto right now
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MrBeast Burger, the fast food enterprise from YouTube giant Jimmy Donaldson known by his 52.9 million subscribers as MrBeast has officially made its way into Canada, with multiple ghost locations popping up in Toronto and elsewhere across the country for the first time ever.
The concept, which started as a one-day pop-up that offered completely free burgers in Wilson, North Carolina in November 2020, has grown to nearly 250 ghost kitchens across 40 U.S. states, including 41 in California alone.
The chef is partnering with Robert Earl, king of themed restaurants, to sell delivery-only orders out of the kitchens of Buca di Beppo, Bertucci’s, and more