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New Orleans Saints Superdome Now Has a Brand-New Name and Sponsor
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Louisiana lawmakers agree to add Caesars name to Superdome
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Louisiana lawmakers agree to add Caesars name to Superdome
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Saints Training Camp: 3 Reasons Players Will Miss Drew Brees - Sports Illustrated New Orleans Saints News, Analysis and More
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Mercedes Benz signage removed from Superdome
WDSU
By Web Staff
Mike Hoss with ASM global confirmed the contract Mercedes-Benz naming rights for the Superdome expired Thursday.
Back in May 2020, a report confirmed the naming-rights deal with Mercedes-Benz would end and the German-based car manufacturer would not continue its sponsorship with the Superdome.
Mercedes-Benz became the first naming-rights sponsor in Superdome history when they agreed to a 10-year deal worth between $50-$60 million in 2011.
Since that agreement, they’ve entered into a naming-rights partnership with Atlanta, and going forward, will focus their attention on Mercedes-Benz Stadium in downtown Atlanta.
The New Orleans Saints, the primary tenant in the Superdome, as well as state leaders are working on new sponsors and expect a deal to be completed when the agreement with Mercedes-Benz lapses.