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Corporate culture is often forgotten in the rush to determine internal rules. If we are to understand the big questions around trust in business, shouldn’t culture metrics be in place? Do we need organisations of all types to generate culture assessments if they are to engender trust? Be it shareholders, investors, board members, staff, customers, suppliers – they could all benefit from an assessment of a company’s culture if they are to make their own rounded and comprehensive views of a company. This is the point of view of Jenny Jones, a member of ICAEW’s Business and Management Faculty Board. She points out that in recent years there have been several large-scale corporate collapses following an audit that showed little sign of imminent failure, but perhaps an audit itself is only half of the equation; perhaps the other half relates to a review of a company’s culture that reveals what is holistically going on inside a business.

Jenny jonesManagement facultyஜென்னி ஜோன்ஸ்மேலாண்மை ஆசிரிய