Black Knight Acquires Top of Mind Networks
Black Knight Inc., a software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, has entered into a definitive agreement to purchase
Top of Mind Networks, developer of
Surefire, a customer relationship management and marketing automation system for the mortgage industry, for approximately $250 million in cash. Top of Mind was previously majority owned by
Primus Capital, with significant minority ownership by the company’s original founders.
“Through its Surefire marketing automation and CRM platform, Top of Mind has brought incredible value to the sales and marketing side of the mortgage industry by helping lenders gain powerful competitive advantages for their loan officers,” said
Black Knight to Acquire Top of Mind Networks, Adding AI-Driven Marketing Automation to Integrated Mortgage Technology Ecosystem
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
ATLANTA, Ga. /Massachusetts Newswire – National News/ Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.
The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind’s Surefire CRM customers. While mortgage lenders can use Surefire Creative to deploy content on a one-off basis, the new service’s true value lies in its ability to integrate with lenders’ existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud but don’t have in-house mortgage marketing expertise can plug
ATLANTA, Ga., May 25, 2021 (SEND2PRESS NEWSWIRE) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders’ prospect, client and partner marketing programs.
The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind’s Surefire CRM customers. While mortgage lenders can use Surefire Creative to deploy content on a one-off basis, the new service’s true value lies in its ability to integrate with lenders’ existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud but don’t have in-house mortgage marketing expertise can plug in con
vimarsana © 2020. All Rights Reserved.