Michelin image
Rather than focus on its product offerings, Michelin said the “Motion for Life” campaign celebrates Michelin’s role in facilitating the motion that is critical for life and human development.
GREENVILLE, S.C. Michelin has launched its largest advertising campaign in years, spanning television, digital and social media.
Rather than focus on its product offerings, the company said the Motion for Life campaign celebrates Michelin s role in facilitating the motion that is critical for life and human development.
The campaign s concept highlights the breadth and diversity of the solutions Michelin offers around the world. From heavy industry to everyday transportation, recreation and travel, Michelin s impact on mobility reaches across cultures and countries, the company said.
Michelin introduces new mining tire
Michelin introduces new mining tire
Print
GREENVILLE, S.C. Michelin North America Inc. is introducing a new version of the company s mining tire for 250-ton rigid dump trucks.
The latest generation of the Michelin XDR 250+ features improved wear resistance, optimized wear and increased aggression resistance, the company said.
The new version is available in a 50/80R57 size and increases tire life by 8 percent for MB4 and MB compounds without any tradeoff in tons-miles per hour (TMPH) compared to the Michelin XDR 250, the company said.
A second generation of the two compounds provides improved wear resistance due to a new mixing process with a superior level of carbon black dispersion creates a much more homogeneous mix that leads to a slower wear rate, Greenville-based Michelin said.
Michelin Sweeps Car Talk s Golden Wrench Awards
- Michelin named best overall tire brand
- MICHELIN® CrossClimate2® named best all-season tire
- 30-point awarding methodology included interviewing 800+ mechanics
News provided by
Share this article
GREENVILLE, S.C., May 7, 2021 /PRNewswire/ Michelin won all three tire categories in
Car Talk s 2021 Golden Wrench Awards: Best Tire Brand, Best All-Season Tire and Best High-Performance Tire.
Car Talk, an iconic NPR staple, has been a source of news and entertainment for automotive enthusiasts for decades. The inaugural Golden Wrench awards were based on data including:
Michelin swept Car Talk s Golden Wrench Awards for tires.
Print
GREENVILLE, S.C. – Michelin North America Inc. is introducing a new version of the company s mining tire for 250-ton rigid dump trucks.
The latest generation of the Michelin XDR 250+ features improved wear resistance, optimized wear and increased aggression resistance, the company said.
The new version is available in a 50/80R57 size and increases tire life by 8% for MB4 and MB compounds without any tradeoff in tons-miles per hour (TMPH) compared with the Michelin XDR 250, the company said.
A second generation of the two compounds provides improved wear resistance due to a new mixing process with a superior level of carbon black dispersion creates a much more homogeneous mix that leads to a slower wear rate, Greenville-based Michelin said.
Print
CHICAGO Michelin North America Inc. is working with a spinoff of one of the largest insurance companies in the U.S. to leverage data to create safer roads.
Michelin is working with Chicago-based
Arity L.L.C., a mobility and data analytics company created by insurer Allstate Corp., in a partnership designed to leverage data for safer mobility to transform road management, the companies said. Michelin will analyze billions of datapoints to isolate near-miss events and atypical behaviors caused or attributed to road infrastructure, according to a description of the project.
The work will use the data-science capabilities of Michelin s Driving Data to Intelligence business unit that captures, processes and analyzes driving information.