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Berkeley SkyDeck Presents Batch 11 Startups at Virtual Demo Day on April 7

Berkeley SkyDeck Presents Batch 11 Startups at Virtual Demo Day on April 7
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Berkeley SkyDeck Presents Batch 11 Startups at Virtual Demo Day on April 7

Berkeley SkyDeck Presents Batch 11 Startups at Virtual Demo Day on April 7
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Here Is How To Liberate Your Marketers From Mundane Tasks Using AI

PHOTO: Adobe In 2020 the world saw massive changes in consumer behavior due to the ongoing pandemic. Those changes were not an about-face, but an acceleration of existing trends in digitally-centric behavior that the health crisis only helped to amplify and push forward. Within the first three months of the pandemic, ecommerce experienced ten years of growth in just ninety days, according to McKinsey & Company, while the global pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years, according to a study by IBM. This explosion in new consumer behavior has changed customers’ expectations of brands and their interactions with them. A study by Experian reveals 60% of customers now have higher expectations of their digital experience than before COVID-19.

RPA in 2021: What Business Problem Will You Solve?

PHOTO: Jouwen Wang COVID-19 forced us to ask: How fast can we reorganize for a new model of work? We ve had to reimagine what we do and how we do it. Work is now less time- and place-based to be more flexible, more digital and more outcome-based. Many companies turned to robotic process automation (RPA) as a digital transformation hack. It’s faster and cheaper than a complete platform overhaul, and it reduces dependence on human workers for high-volume, menial tasks. RPA cuts costs and distances people. No more bullpens of human automatons grinding out 8-hour shifts. RPA seems to fit the business needs of the pandemic moment. Gartner predicts double-digit growth through 2024. But is the tech meeting the hype? How much is there to gain from these notoriously brittle robots that can contribute to technology debt?

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