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Rethinking Your Content Strategy for Optimum Results
The Importance of Upstream Processes
Customer experience (CX) is paramount today. According to one study, companies that invest in CX can expect to see a ~70% increase in revenue over 3 years. In todayâs digital-first world, every experience requires content â content raises brand awareness, drives online traffic, solves customerâs problems, and much more.
But because content is essential to CX, thereâs one question every marketer needs to answer: how effective is my content strategy?
Understanding the effectiveness of your content strategy requires measuring two phases of your content operations, but many of us only focus on one: whether or not content is driving the right experience(s) and response(s). We can call these the downstream results. The other, often neglected, phase is just as important: how efficiently you create, manage, deliver, reuse, and repurpose content. We can call these the upstream pro
Once again, for the eighth consecutive year, Ceylinco Insurance PLC, the holding company of insurance giants – Ceylinco General Insurance and Ceylinco Life Insurance – was ranked 6th in the Roll of Honour among the ‘Business Today Top 30’ companies in Sri Lanka. As announced in its edition for 2019/20, Ceylinco Insurance retained its 6th position for the second year as an outstanding player in the corporate sector.
Commenting on the achievement, Ajith Gunawardena, Executive Chairman/Chief Executive Officer of Ceylinco Insurance PLC said: “Financial Year 2020 was one of the most challenging for the corporate sector – not merely in Sri Lanka but the world over. Organisations who face these challenges fearlessly with re-aligned strategies will perform well. The corporate sector in Sri Lanka has weathered many storms and shown great resilience. We are humbled by the fact that once again we are ranked at No. 6 among the distinguished top 30 companies in Sri Lanka. Ceylinco In
As the country navigates through an unprecedented second wave of COVID-19 and contactless healthcare services are of paramount importance; Seylan Bank’s ‘Seylan Harasara’ took measures to partner with Healthnet.lk to provide medicine delivery services for all Seylan Harasara senior citizen account holders, ensuring their continued health & safety during a most crucial time. Through this […]
By Hiran H.Senewiratne
Shares of Browns Investments and its group appreciated in the CSE yesterday with the government’s announcement on considering special incentives for the financial city project in the Port City. Browns Investments is one of the joint venture partner that signed a memorandum of understanding with a Chinese investor recently for a mixed development project. Its share prices moved up considerably yesterday, stock market analysts said.
Amid those developments Browns Investments contributed more than 43 percent to yesterday’s turnover, which came from crossings and retail market activities. Overall the market was positive and witnessed profit taking in S and P SL20 or bluechip companies, stock market analysts said.