Everything you want to know about working digitally
Superfast Business Wales answers the most frequently asked digital-related questions by businesses
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Superfast Business Wales is a national, fully-funded business support programme for SMEs across Wales
Throughout the pandemic, digital platforms have been a lifeline for small business owners, helping them stay in touch with customers, sell online, and keep their business going while limited by Covid-19 restrictions.
Here, Superfast Business Wales trainer Austin Walters answers the most frequently asked questions you asked about digital.
How do I market my business online?
This depends on your business. Different business types need to look at strategies for their sector, rather than a one size fit all approach. One mistake many owners make is to copy the strategy another business is using successfully, regardless of sector, as this is not guaranteed to work and may even cause harm.
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In our 2020 Enterprise Technology Predictions post, we said that organizations would slow down experimentation this year and begin to operationalize their digital transformation proof-of-concepts. We also said that, based on spending data, cybersecurity companies such as CrowdStrike Holdings Inc. and Okta Inc. were poised to rise above the rest in 2020 along with an accelerated pace of cloud migrations. And we said the S&P 500 would surpass 3700 in 2020.
Little did we know that a pandemic would make these predictions a virtual lock. And of course, COVID-19 blew us out of the water in some others, such as our prediction that information technology spend would increase 4% in 2020, when in reality we have it dropping by 4% to 5%. We made a number of other calls and did pretty well – but we’ll let you review last year’s predictions at your leisure to see how we did.
Predictions 2021: Here s what s coming in enterprise technology siliconangle.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from siliconangle.com Daily Mail and Mail on Sunday newspapers.