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Trucking Industry Turns to TikTok in Appeal to Gen Z | Go By Truck Global News

The Maine Motor Transport Association is targeting Gen Z and other young workers with a video storytelling campaign aimed at filling shortages of truck drivers and technicians. MMTA plans to launch the “Go. Your Way,” campaign on May 18 using TikTok, YouTube and Instagram to educate and attract workers born in 1997 or after. Association CEO Brian Parke said the industry needs to fill thousands of jobs over the next 10 years as current workers age out of the workforce. The group is pitching the trucking industry’s steady work and good wages as a way for college students to pay off school debt and for high school students to have a career without going to college.

Maine s Trucking Industry Turns to TikTok in Appeal to Gen Z

May 14, 2021 3:30 PM, EDT Maine’s Trucking Industry Turns to TikTok in Appeal to Gen Z Trucks belonging to Pottle s Transportation sit in a lot in Bangor, Maine. (John Sommers II for Transport Topics) The Maine Motor Transport Association is targeting Gen Z and other young workers with a video storytelling campaign aimed at filling shortages of truck drivers and technicians. MMTA plans to launch the “Go. Your Way,” campaign May 18 using TikTok, YouTube and Instagram to educate and attract workers born in 1997 or after. Association CEO Brian Parke said the industry needs to fill thousands of jobs over the next 10 years as current workers age out of the workforce.

Maine trucking company keeps things moving, even when life stands still

Maine trucking company keeps things moving, even when life stands still
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