May 14, 2021 3:30 PM, EDT
Maine’s Trucking Industry Turns to TikTok in Appeal to Gen Z
Trucks belonging to Pottle s Transportation sit in a lot in Bangor, Maine. (John Sommers II for Transport Topics)
The Maine Motor Transport Association is targeting Gen Z and other young workers with a video storytelling campaign aimed at filling shortages of truck drivers and technicians.
MMTA plans to launch the “Go. Your Way,” campaign May 18 using TikTok, YouTube and Instagram to educate and attract workers born in 1997 or after. Association CEO Brian Parke said the industry needs to fill thousands of jobs over the next 10 years as current workers age out of the workforce.
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