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You re reading Entrepreneur India, an international franchise of Entrepreneur Media. Last month, a Twitter feud broke out between Amul India and People for the Ethical Treatment of Animals (PETA) after the latter urged the Indian dairy cooperative society to switch to producing vegan milk. The animal rights organization said Amul should not ‘fight the inevitable vegan global trend’.  It’s indeed true that the vegan trend is on a rise worldwide. As more and more people adopt vegan diets, there’s been an equal rise in the number of businesses opening up to cater to the market need. One of the trends of the vegan sector that is fast gaining ground globally is alternative meat, or also widely known as smart protein. 

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