South Africa: Health launches COVID-19 festive season campaign
As the country prepares for a COVID-19 resurgence, the Department of Health has launched a creative festive season campaign to remind the public that COVID-19 is still an everyday reality.
Launched in collaboration with the Centre for Communications Impact, Clinton Health Access Initiative and other partners, the campaign seeks to influence social behaviour change amongst South Africans.
The campaign reminds the public about risky health behaviours that not only pose a threat on lives, but also contribute to the current COVID-19 resurgence.
“As part of ongoing efforts to amplify the health awareness messages including existing COVID-19 messages to remain more relevant and resonant with the public, the department and partners have joined hands with a popular and self-taught animator Jonas Lekganyane, popularly known as Noko Mashaba and developed COVID-19 messaging from an instructional nature of communication to
WATCH: Department of Health partners with cartoon character Noko Mashaba in Covid-19 safety campaign
By Goitsemang Tlhabye
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Pretoria - The National Department of Health has joined hands with local cartoon character Noko Mashaba to help bring the message of continuing with Covid-19 safety protocols during the festive season.
As the country prepares for the second wave of the Covid-19 pandemic, the National Department of Health in collaboration with the Centre for Communications Impact, Clinton Health Access Initiative and other partners have launched a creative festive season campaign to remind the public that Covid-19 was still an everyday reality.
Popo Maja, the National Health Department spokesperson, said through the campaign they were hoping to use the animation of Noko a sociopolitical satire created by a self-taught animator Jonas Lekganyane, to influence social behaviour change among South Africans.