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With the Indian passenger vehicles market moving further towards the SUV segment, homegrown auto major Tata Motors is gearing up to cast a wider net in the segment targeting first time buyers to premium-end customers while driving strength from its synergies with JLR, according to a top company official. The firm, which on Monday launched the all-new Safari SUV with introductory prices ranging from Rs 14.69 lakh and Rs 21.45 lakh, is seeking to build on the legacy of the Safari brand which has played a leading role in shaping the Indian SUV market . Speaking at the launch event, Tata Motors Chairman N Chandrasekaran said that over the years the company has introduced various iconic brands like Sierra, Estate, Indica and Nano.