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How GMSV can succeed where Holden failed
29 Dec 2020 • 6 min read
The demise of Holden was a sad day for Australian motoring fans. But even on that dark day, General Motors gave us a glimmer of hope.
Slipped between the bad news of Holden’s closure was the American automotive giant’s commitment to Australia, albeit with lower aspirations as a niche operation.
So why does General Motors management in Detroit think GMSV can succeed where Holden failed? We have some potential answers.
Fresh start
One of the biggest difficulties for Holden in its later years was living up to its legacy. The harsh reality is the brand failed to keep up with market demands and lost its position atop the market. It faced stiffer competition from Toyota, Mazda, Hyundai and Mitsubishi and struggled to keep up.