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DFNI Americas Awards Winners’ Lounge: Mondelez’s Hero Confectionery & Fine Food Product
May 11, 2021
The travel retail exclusive Toblerone Gingery Orange impressed the judges with a new and innovative take on a consumer favourite
Mondelez World Travel Retail took home the prize for
Hero Confectionery & Fine Food Product at the
DFNI Americas Awards after impressing judges with its
Toblerone Gingery Orange range.
The panel of industry experts praised the exclusive nature of the release, along with its obvious popularity which saw it sell out in Brazil within two months.
“Our Mondelez World Travel Retail (WTR) team is really proud of this award. It is a great recognition of our efforts in travel retail with the channel’s number one confectionery brand, Toblerone.” –
Earth Day: Travel retail shows its colours on sustainability
April 21, 2021
Brands including Mondelez and Mars are looking to offer more sustainable products and packaging, while retailers such as ARI are revamping their approach
As
Earth Day pushes sustainability to the top of the agenda, travel retail companies are rushing to show their own sustainable credentials and innovations.
The focus for this year’s event is ‘Restore Our Earth’, with a focus on innovative thinking that can restore the world’s ecosystems.
Sustainability has been a big talking point in the travel retail sector for the last few years, but – like so many other trends – its importance has been amplified by the pandemic.
Mondelez and CircleSquare unveil scorecard for sustainable packaging
Mondelez World Travel Retail and
CircleSquare have revealed a sustainable design scorecard for packaging in the travel retail industry.
The
Sustainable DNA Rating scorecard gives packaging a rating out of five across four key criteria: Recyclability, Reusability, Manufacture & Availability and End of Life.
The scorecard was born out of a collaboration between Mondelez and CircleSquare looking at the impact of the confectionery brand’s retail units and seeking to make them more sustainable. The new framework now informs the company’s plans going forward and they have released into the market for other travel retail brands to use.
Tamara Abusara is the new Mondelez World Travel Retail Communications & Events Manager.
Mondelez World Travel Retail (WTR) is reinforcing its communications activities and key events focus in the channel with the appointment of Tamara Abusara as Communications & Events Manager, World Travel Retail, effective 1 April 2021.
Abusara is responsible for the companyâs external communications and trade events under Richard Houseago, Head of Customer Marketing, World Travel Retail.
She has spent four years working at Mondelez WTR, progressing from Junior Brand Manager for Milka and Freia & Marabou to Customer Marketing Executive, World Travel Retail, Global Accounts.
During her time at the company she has gained experience in brand communication and the delivery of complex in-store activations.