Increasing Population of Smartphone Users to Drive Growth
With the emergence of latest technologies, such as improved GPS tracking and high-speed internet, most players in the car rental market are offering smartphone-based applications to their customers. This strategy helps them effectively acquire new customers and retain old ones. The increasing usage of smartphones worldwide, coupled with their high penetration in developing countries owing to reducing prices is anticipated to drive the global car rental market growth.
For instance, according to a report published by the Indian Cellular and Electronics Association and KPMG, India will register around 820 million smartphone users by 2022. In addition, the increasing demand for car rentals from corporate travelers is projected to further strengthen the growth. However, increasing fuel prices and low penetration of alternative vehicles (such as EVs) may hinder the growth.
Europcar Mobility Group: 2020 Results
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Europcar Mobility Group: 2020 Results
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DIRECT ACCESS TO VEHICLE DATA, FOR AN ENHANCED CUSTOMER EXPERIENCE
AND BETTER FLEET MANAGEMENT CAPACITIES
Regulatory News:
Europcar Mobility Group (Paris:EUCAR) announces today that it is accelerating the roll-out of its Connected vehicles program, while significantly strengthening its technological backbone. After Telefonica and Geotab in October 2020, Free2Move joins the program, simplifying access to data of Peugeot, Citroën, Opel, Vauxhall, DS vehicles and soon other Stellantis brands.
Through this international partnership, Free2Move will provide the Group with seamless access to vehicle telemetry data such as geolocation, fuel level, mileage and maintenance alerts in accordance with data protection regulations.