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The ad opens with two apple-cheeked little girls hiking, camping and taking their wobbly first turns on skis. A mother speaks about her children’s future with worry in her voice. You brace yourself for the inevitable pitch to buy life insurance or an SUV.
Instead, the ad, which will debut this week in the swing states of Arizona, North Carolina and Wisconsin, is one of the most sophisticated and well-funded efforts to spread the word on the urgency of climate change in a decade.
It’s part of a $10-million campaign that will put climate scientists who are mothers in the living rooms of families across the country so they can speak to parents like them. The campaign, called “Science Moms,” will include TV and digital advertising and will also run in Pennsylvania, Colorado and Florida.
Maria Elvira Salazar, who will represent the Miami area, and
Peter Meijer, who will represent the 3rd Congressional District in Michigan.
“Areas like Miami Beach may become uninhabitable in a matter of decades, not centuries, unless we work to combat the problem,” Salazar says on her
“Granted, a lot of our policies have not been acknowledging either present-day realities or any of the best estimates about where we’re going forward, and that’s something that has frustrated me about my party,” Meijer says.
Also, Thanksgiving happened!
How to Save a Planet” podcast episode titled
Trying to Talk to Family about Climate Change? Here’s How and it features our
Four food and wellness trends to watch for in 2021 theglobeandmail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theglobeandmail.com Daily Mail and Mail on Sunday newspapers.
Your World with Neil Cavuto
The network is exceedingly efficient at poisoning the well against even the most milquetoast climate proposals, while consistentlyfailing to inform its audience about the need for ambitious climate action in light of the growing climate emergency. National polls demonstrate strong support for “progressive” proposals such as the Green New Deal, yet 91% of Fox viewers oppose it according to a 2019 poll conducted by Green Advocacy Project, a nonprofit advocacy group. Meanwhile, the ambitious climate proposal was rarely discussed on other cable news networks, despite the sheer number of devastating and record-breaking extreme weather events that are playing out in real time.
Georgia Clinched Bidenâs Victory. Now It Will Decide His Climate Agendaâs Fate.
Control of the Senate rests on a long-shot bid to unseat two Republican senators in a state that has only just started to turn purple.
Drew Angerer via Getty Images
President-elect Joe Biden speaks during a drive-in rally for U.S. Senate candidates Jon Ossoff and Rev. Raphael Warnock in Atlanta.
The weeks leading up to the November election produced one of the most hopeful periods for the future of American legislation in a decade as polls gave Democrats a solid chance of flipping Senate seats in Georgia, Iowa, Maine, Montana, North Carolina and South Carolina. Come 2021, the new Senate majority leader, Chuck Schumer, could sacrifice some of the more conservative fossil fuel supporters in his caucus and still pass the sort of sweeping climate legislation the world needed the U.S. to adopt a decade ago.Â