Dive Brief:
Caffeine may help burn more fat during exercise, according to a new study in the Journal of the International Society of Sports Nutrition, especially during afternoon exercise. The triple-blind study used caffeine dissolved in water so that the participants were unaware of what they were ingesting.
Study participants were given either caffeine or a placebo before exercise. Some exercised in the morning while others exercised in the afternoon after 4 p.m. Those who worked out in the afternoon with caffeine burned fat at a 29% higher rate than those who had a placebo.
Several major CPG companies like PepsiCo s recent Mtn Dew energy drink launch have increased the caffeine intake in their products recently as the pandemic has boosted consumer demand for the energy boost. According to a study from the International Food Information Council, 28% of respondents are drinking more caffeinated beverages in 2020.
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