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Diamond Foundry Gets Warning over Ads RAPAPORT. An advertising watchdog has urged Diamond Foundry to amend its marketing, claiming that some of its language could mislead consumers about the origins of its lab-grown stones. The San Francisco-based synthetics producer should stop using potentially confusing terms, disclose more prominently the man-made provenance of its diamonds, and change some of the claims it makes on social media, the National Advertising Division (NAD) said Tuesday. Diamond Foundry agreed to comply. The NAD, part of BBB National Programs a nonprofit that facilitates self-regulation of businesses assessed Diamond Foundry’s advertising after the Natural Diamond Council (NDC) filed a complaint.

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