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Diamonds net - Israel s Diamond Trade Sees Strong February

RAPAPORT. Israel’s diamond exports improved in February amid steady jewelry demand in key retail markets and the opening of a trade channel with Dubai, according to government data. Polished shipments out of Israel jumped 24% year on year to $251.6 million for the month, with volume increasing 20% to 122,784 carats, the country’s Ministry of Economy and Industry reported last week. Rough exports rose 21% to $124 million, while volume slipped 9% to 188,317 carats. The ministry attributed the growth to higher demand for studded jewelry in the US and China. As for rough trading, 16% of exports were to the United Arab Emirates (UAE), with which Israel reached a peace deal in August, the government noted. Before that, Israel was unable to ship goods directly to Dubai, an important center for rough tenders. The improvement also came despite a February lockdown in Israel, which affected the availability of flights, the ministry pointed out.

Diamonds net - How to Market Across Generations

How to Market Across Generations To reach different age groups, jewelers need to embrace multichannel advertising with targeted messaging. Mar 8, 2021 4:20 AM   By Leah Meirovich RAPAPORT. Many jewelers rely on “tried and true” methods of advertising, blasting consumers with the ideal of a happy couple: A man spots a gorgeous woman across the room and can’t take his eyes off her; their love grows, and he proposes with a beautiful, sparkling engagement ring. The idea behind this is to suggest that you, too, can have the romantic fairy tale if you shop with that jeweler. And for many in the target market women this is a story that sells.

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