‘Record’ Jewelry Outlay to Drive Mother’s Day Sales
RAPAPORT. US consumers are expected to spend a record amount on jewelry this Mother’s Day in an effort to treat their loved ones after more than a year apart, according to the National Retail Federation (NRF).
“There is a lot of consumer optimism around Mother’s Day this year as more people are getting vaccinated and stimulus checks are being distributed,” NRF CEO Matthew Shay said last week. “For many, this is a chance to make up for last year’s Mother’s Day when we were under lockdown.”
In total, Americans will shell out $28.1 billion in Mother’s Day gifts this year, up $1.4 billion from 2020, the NRF noted. Consumers will spend 59% of that $1.4 billion on jewelry.
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